Lakewood-based Natural Grocers is expanding its private-label line of household cleaning products with six new items. These products are vegan, cruelty free and made without parabens, phthalates, sulfates and synthetic fragrances. The new selections feature containers made from sustainable sugar cane.
Raquel Isely, vice president of marketing at Natural Grocers, said, “At Natural Grocers, we are committed to expanding our house brand across all departments, and we are especially excited to grow our selection of forward-thinking household supplies.” Isely highlighted the concern over the harsh chemicals found in many conventional cleaning products and emphasized the company’s requirement for a full ingredient list on all household cleaning items.
The new products include:
- Limited Edition Dish Soap – Spiced Apple ($3.99/24 oz)
- Laundry Stain Remover – Floral Fresh ($6.99/26 oz)
- Organic Fabric Softener – Lavender ($5.99/32 oz)
- Organic Fabric Softener – Free & Clear ($5.99/32 oz)
- Daily Shower Cleaner – Mint Eucalyptus ($4.99/26 oz)
- Organic Fruit & Veggie Wash ($4.49/16 oz)
- Organic Multi-Surface Cleaner – Unscented ($4.29/26 oz)
Since its establishment in 2016, Natural Grocers’ house brand now offers over 800 products available exclusively at its stores. Recent additions to the private-label line include four new scents of Bath Bombs. Customers can also expect Organic Coffee Pods to arrive in stores soon.
