Bad Ass Coffee of Hawaii has signed a multi-unit franchise agreement to open three locations in Colorado. The first location in Boulder is anticipated to launch in August 2025, followed by additional sites planned for Lakewood in Jefferson County, and Castle Rock.
This move is part of Bad Ass Coffee of Hawaii’s broader strategy to expand in promising markets nationwide. The agreement was signed by Beth Deasy, an entrepreneur with more than 20 years of experience in franchising and a background in corporate law, real estate and business development. Deasy has successfully operated three childcare centers in the Denver area for the past two decades and is seeking to align her new venture with her personal passions.
“I’ve always believed in the power of franchising when it’s done right, and I wanted to find a brand that truly supports its franchisees while aligning with my values,” said Deasy. “Bad Ass Coffee of Hawaii stood out because of its commitment to franchisee success and its exceptional product. I’ve always loved Hawaiian coffee, and this franchise gives me the perfect opportunity to bring a taste of Hawaii to Colorado while creating a welcoming community space.”
Bad Ass Coffee of Hawaii focuses on fostering a culture of engagement and collaboration among franchisees, offering a proven business model and innovative technology. The brand aims to provide a compelling franchise opportunity through its unique blend of Hawaiian culture and responsible growth.
“We’re thrilled to welcome such an experienced franchisee to the Bad Ass Coffee ‘ohana as we expand further into Colorado,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “Her deep expertise in franchising and real estate development, combined with her passion for our brand and product, makes her the perfect fit to bring Bad Ass Coffee to the Boulder area.”
Founded in 1989 on the Big Island of Hawaii, Bad Ass Coffee of Hawaii is dedicated to sharing premium Hawaiian coffee from the islands. The company not only sources coffee from the Kona region but also from Kauai and Maui. Besides coffee, Bad Ass Coffee serves a variety of drinks and foods inspired by Hawaiian culture.
The company is focused on partnering with franchisees who share its dedication to responsible expansion and premium customer experiences. Franchisees can expect an investment range between $454,200 and $920,500. Additionally, veteran franchisees joining as part of the International Franchise Association VetFran program can receive a $10,000 discount off the initial franchise fee.
Bad Ass Coffee of Hawaii operates nearly 40 franchise locations across the United States, with more than 100 additional shops in various stages of development.
