RFK Racing has reported a multi-year partnership with Trimble Inc., the Westminster-based technology company serving industries including construction, geospatial and transportation. The collaboration will begin in the 2025 NASCAR season, featuring Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang, starting with the Nashville Superspeedway race on June 1.
Trimble plans to expand its involvement across RFK Racing’s fleet in future seasons, including Brad Keselowski’s No. 6 Ford Mustang. The partnership focuses on innovation, precision and teamwork.
Rob Painter, president and CEO of Trimble, said, “This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own. Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
Trimble is a global technology firm with more than 12,000 employees and operations in more than 175 countries. The company reported $3.68 billion in revenue in 2024, providing solutions to improve efficiency and project outcomes in construction, transportation and geospatial sectors.
Trimble will also participate in the RFK TeK Alliance, a platform where technology sponsors collaborate to test and refine products in racing and operational settings. Brad Keselowski, RFK Racing driver and co-owner, said, “Every week in NASCAR feels like a science project, where we’re constantly testing, learning and improving. Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
Painter noted that, “NASCAR’s 90 million fans include more than 17 million associated with the industry sectors we serve. The opportunity to join these stakeholders in the exciting NASCAR environment and to collaborate within the RFK TeK Alliance make this a compelling investment for Trimble.”