Wrangler and Golden-based Coors Banquet have teamed up to introduce their first co-collection, honoring the spirit of the West. The Wrangler x Coors Banquet Collection, unveiled on August 21, features more than 20 unique pieces inspired by classic Western wear.
The collection includes items such as denim vests with Coors-branded embroidery, pullover sweaters, limited-edition jeans, and graphic t-shirts. “This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, which operates under the umbrella of the Molson Coors Beverage Co.
In addition to the clothing line, the brands collaborated with artist Caitlin Hatch to create hand-painted posters for national advertising, using a custom watercolor blend made with Coors Banquet beer. These posters will highlight the limited-release apparel and feature in various advertising locations throughout the U.S.
Wrangler and Coors Banquet will also host pop-up events in Dallas, Nashville and Denver as part of the “Legends of the West Tour,” giving fans a chance to experience the collection firsthand. The complete merchandise line can be purchased online or at select retailers.
