Vail Resorts Inc., a ski resort operator based in Jeffco, reported a significant decline in several key ski season metrics for the period through January 4, 2026, compared to the same time frame the previous year. This data, focused on its North American destinations, revealed a 20% drop in total skier visits. Additionally, lift revenue decreased by 1.8%, while ski school revenue fell by 14.9% and dining revenue dropped by 15.9%. Retail and rental revenue for North American resorts was down 6% as well.
Rob Katz, Chief Executive Officer, cited “one of the worst early season snowfalls in the western U.S. in over 30 years,” which limited terrain openings and negatively affected visitor numbers and spending. Snowfall during November and December recorded was approximately 50% below average, particularly in the Rockies where it was nearly 60% less than historical averages, resulting in only 11% of terrain being opened in December. Conditions improved during the holiday period with subsequent snowstorms but remained historically low for this time of year.
Katz noted expectations for full-year earnings before interest, tax, depreciation, and amortization (EBITDA) are now projected to be just below the lower range of prior guidance unless weather improvements occur in the Rockies. He emphasized the company’s commitment to enhancing guest experiences despite these challenges.
The reported metrics and outlook reflect the impact of weather variability on Vail Resorts, highlighting the importance of adapting strategies to maintain performance.
The primary source was Vail Resorts Investor Relations.
