Berger Montague, a national plaintiff law firm, has filed a federal antitrust class action lawsuit against Vail Resorts and Alterra Mountain Company, representing skiers and snowboarders across the country. The lawsuit claims that the two companies have unlawfully raised prices and reduced competition through bundling practices associated with their ski passes.
Filed in the U.S. District Court for the District of Colorado, the suit alleges that Vail Resorts and Alterra control nearly all major ski resorts in North America and have pressured consumers to purchase costly season passes through their respective offerings. The complaint also states that they have set high prices for single-day lift tickets, which it claims violates federal and state antitrust laws by limiting competition and driving up costs for consumers.
The plaintiffs seek damages for those who bought lift tickets or season passes and aim to secure relief that restores competition in the ski resort market. This lawsuit represents the first significant legal challenge against both companies regarding these issues.
The primary source was PR Newswire.