Broomfield-based Crocs has introduced “Wonderfully Unordinary,” a new global brand narrative aimed at fostering self-expression. This campaign marks the company’s first significant brand update in almost a decade, transitioning from its “Come As You Are” campaign launched in 2017. The “Wonderfully Unordinary” initiative signals an evolution in Crocs’ messaging, focusing on personal growth, creativity, and…more
Dealerslink, a provider of automotive inventory management solutions, has launched a new AI platform designed to enhance the vehicle inventory management process. The announcement came ahead of the National Automobile Dealers Association (NADA) Show in Las Vegas on January 27, 2026. The AI Suite leverages two decades of automotive data and insights from thousands of…more
Vail Resorts Inc., a ski resort operator based in Jeffco, reported a significant decline in several key ski season metrics for the period through January 4, 2026, compared to the same time frame the previous year. This data, focused on its North American destinations, revealed a 20% drop in total skier visits. Additionally, lift revenue…more
The City of Arvada has decided not to proceed with the construction of a roadway underpass for the W. 72nd Avenue widening project due to a significant increase in costs. The latest estimate places the total cost at approximately $137 million, more than double the initial $64.5 million bond approved by voters in 2018. A…more
Broomfield-based CaliberMind, a leader in B2B marketing intelligence, has unveiled a new AI tool called Agent Cal designed to give enterprise teams instant answers to their toughest business questions without the typical “guesswork” of artificial intelligence. While many AI tools operate as a “black box”—providing results without explaining how they got there—Agent Cal uses a…more
The Socially Responsible Agriculture Project (SRAP) has been awarded an $18,000 grant from Farm Aid to support its initiatives with rural residents, independent farmers, ranchers, and community groups in the U.S. The funding will aid SRAP’s efforts in education, issue advocacy, and community organizing to safeguard the rights of residents to clean water, air, soil,…more
Broomfield-based quantum computing company Quantinuum has taken the first official step toward becoming a standalone public company, its majority owner, Honeywell, announced Wednesday. The industrial giant filed a confidential draft registration with the SEC for an Initial Public Offering (IPO) of Quantinuum’s common stock. While the number of shares and the expected price have not…more
Fenix Lighting has launched a new line of lights designed for users seeking reliable and high-performing gear. The RENEGADE line emphasizes user feedback and practical use cases to ensure dependable operation and performance. The line includes the LD30 RENEGADE, a compact everyday carry flashlight that offers up to 1800 lumens and features such as manual…more
Lakewood is set to unveil its first on-site solar energy system at the Charles Whitlock Recreation Center on January 22. The installation will fully offset the facility’s electricity usage, marking a significant step in the city’s sustainability efforts. The solar project features a 494 kW system that utilizes both rooftop and parking canopy panels. It…more
The City of Lakewood has launched its newly redesigned website at LakewoodCO.gov, offering a more secure and user-friendly online experience for residents, businesses, and visitors. The site, which serves as a primary hub for accessing city information and services, anticipates over 10 million visits each year. The redesign aims to enhance accessibility, clarity, and trust…more
International lubricant brand Castrol has released a new documentary titled Drive Me to the Moon, created in collaboration with Lunar Outpost, a company headquartered in Golden that specializes in planetary mobility and in-space infrastructure. The film offers an in-depth look at the engineering behind next-generation mobility on the Moon. This documentary is the result of…more
The Colorado School of Mines has announced the launch of the nation’s first bachelor’s degree in quantum systems engineering. This new program aims to address the critical workforce needs for quantum technologies, which are increasingly being adapted for real-world applications in various industries. Currently, over half of quantum-related jobs require only a bachelor’s degree, yet…more